Basics of Attraction Management

Chapter 15
Ready to run a business? Let’s start!

In the last six chapters, you read more about responsibilities of the mayor and what features should be in the next Animal Crossing game. Throughout the next four chapters, you can see the game ideas on additional attractions managed by the alts (second, third, and fourth human characters in town). While the first character is in control of the whole town, the other three can run their own businesses.

In order to start a business, the mayor has to set the plots for each of the businesses. Unlike the other Major PWPs, the plots can be set right away without spending on donations. Until a business is set up, the mayor has the right to demolish the plots and move them anywhere. But once a business starts, it becomes permanent. Once the plots are set, one of the new characters can take over. There’s only one business per person, and if a business is already chosen by someone else, you cannot claim it. After claiming a business, there is a huge debt to pay before Tom Nook will build for you. The larger the business, the higher the debt. When your debt is paid off, you are free to open your business.

Running an attraction can make good money. It can also teach you a bit about business. As long as the owner is in town, the business is open. But once the owner is deleted, the business is shut down, and cannot be re-opened until a new person moves in and claims it.

Basic tools of design

While all three businesses have their own items, the interior design feature remains to be the same as the houses. Chapter 19 is more about interior design ideas, but you can do the same interior design mechanic Happy Home Designer had. This includes placing furniture, changing carpets and wallpaper, choosing doors, windows, curtains…you know the story.

To start designing your attraction, you have to make sure it’s closed down. If it’s not, then be sure to close it. If you’re using the owner, two menu boxes appear in the upper left corner. The one on the left is the design feature. Once you go there, you will begin designing. As long as you’re inside, you will be decorating the interior. If you step out while designing, you will be working on the exterior.

Unlike decorating your house, you cannot import/export items to/from the design menu and inventory. There are already items available for you, and you cannot use incompatible items for each business. What’s the point of having a bed in a restaurant? Hotel rooms aren’t bowling alleys. You don’t need a movie theater in a shop. But you can duplicate items, which is the same as Happy Home Designer’s. In a regular house, you cannot duplicate items. Another thing exclusive to design mode in an attraction is re-coloring the items. Just like how you take certain items to the Re-Tail, you can simply refurbish items while working on designing. Furthermore, the sound scenery feature is replaced with five different soundtracks you can use for your business.

Keep in mind that for every item you place in each business, a certain amount Bells get spent. For every item you trash, the same amount of Bells you spent will be earned. So be sure to have a lot of Bells if you want to throw in the maximum of 64 items.

Designing an attraction involves more than interior designing. You’ll have to work on the outer model too. This includes choosing the structure, the exterior materials (like stone, wood, or metal), the exterior colors, signs, windows, doors, and outdoor scenery like flowers. While the structures and signs are different with each attraction, the other items are the same. Remember that some models you use charge you Bells.

Choosing the uniforms of the workers is important too. Although it doesn’t cost anything, this has to be done while you’re inside the attraction in design mode. The clothing menu has all of the shirts, hats, and facewear you can make your employees wear while they work.

Basic tools of management

The next three chapters are more specific on what each business is about, but this section goes over the basic information on management that every attraction has in common.

Importing and exporting Bells:

To import your assets to business funds, there is a menu button for importing Bells. It’s like the ABD, but it transfers your funds. Importing Bells gives you more funds to work on your business, but it also decreases the amount of Bells you have in your pockets if you want to do other stuff. Exporting Bells does the opposite.

If you are bankrupt, your business cannot operate any further. In order to fight the bankruptcy, you’ll have to import more Bells to increase funds. But that can hurt your credit rating.

Financial information:

One of the most important part about running the attractions isn’t about designing, but more about making money. The purpose of these attractions in Happy Home Designer were to design. Not anymore.

Just like in reality, profits and deficits are calculated by subtracting the expenses from the income. The income is what you make, but the expenses are what you spend. Pricing tips is covered in Chapters 16, 17, and 18, as well as supply and demand, ratings, and how to make money in their ways.

Ways to make money:

  • Sales Revenue – in both the custom shop and restaurant, the total sales of every item sold is calculated.
  • Service Revenue – in both the restaurant and hotel, villagers would pay to even use them. The total sales made from that goes to your service revenue.
  • Importing Bells – if you’re running low on Bells from your business, or you decided to add more to your business, you can import Bells from pockets. It doesn’t make or lose money, but it is to save the business from bankruptcy.

Ways to spend money:

  • General expenses – stuff like utilities and business running costs all go under general expenses. The more your business is open, the higher the cost.
  • Salaries – you can hire villagers to work for you, but you do need to pay them for working.
  • Stock – in the hotel and restaurant, you get restocks on food every week, and the expenses of the stock per month goes up. The shop gets restocks on items in general.
  • Exporting Bells – if you’ve been making far more than what you’re spending, or if you decided that you’ll need to money to go shopping or work on house renovations, you can export Bells from the funds. This will decrease the amount of money you have to work on your business, but at least you have something to spend it on.


Absent from importing/exporting, the funds you have in your business remains the same the whole month, but once the month ends, it will be changed. Each has a monthly report based on how much money was made and how much money was spent. The profit or deficit will alter your funds. If the income exceeds the expenses, you make a profit, as more money is earned. If the income was overshadowed by the expenses, you make a deficit, as your funds will drop in the next month. Here are the following inequalities that determine the fate of your business. Remember than the income is always higher than the profit and the expenses are higher than the deficit.

  • Profit > Expenses – if the monthly profit was higher than the money spent for the month, then it tells that you are a business master. Unless if ratings are low, there’s no need to make improvements.
  • Profit < Expenses – just because you made a profit doesn’t mean you’re all that successful. If the income is less than double the expenses, you are making a profit, but a very small profit. You can continue moving on without making any improvements, but I slightly recommend that you follow solutions to making more money.
  • Income = Expenses – this is called the break-even point. If the amount of money made equals the amount of money spent, then your funds remain unaltered for the next month. It may be better than deficits, but if you’re getting nothing but these monthly results, then you seriously need to come up with improvements.
  • Deficit < Income – this is the point where you are losing money. It means that your business is not doing well, as this will drive you towards bankruptcy. At the same time, your total profit decreases. This is when you’ll need to make financial improvements.
  • Deficit > Income – this is not just a loss, but a total loss. If you can’t make anymore money than even half the expenses, then you’ll have to make improvements. It this happens for just one or two months, that fine. But if this keeps happening, you’re not good at operating businesses.

Total profit:

The total profit is the total amount of money made based on the calculations of all of the profits made since your business opened. Money spent by using another human character will count towards the profit, but here’s what will not count:

  • Any imports or exports of Bells to or from pockets. Even if you drive yourself to bankruptcy by exporting all of your Bells, a high total profit retained earlier is still going to be just as high. If you hit bankruptcy by too many deficits, importing Bells won’t help increase your total profit.
  • Any Bells spent on interior design. In real life, construction costs do count towards your budget keeping, but not in Animal Crossing.
  • Any Bell transaction that has nothing to do with your business. There’s nothing else I can say here.

Hiring employees:

You can hire villagers that are already living in your town. Here’s what’s cool about this. If a villager is employed, he or she will never move out. But once they stop working, the invincibility to moving is off.

To hire villagers, you should use the character that owns the business. When you talk to them, they will ask if they can work for you. If you confirm, they will work for you, and are heading to the business. The list of jobs covered are in Chapters 16, 17, and 18.

Unlike reality, when you fire a villager, you can hire them again. It’s strange, but hey! It’s Animal Crossing.

Hours of operation:

While the mayor can suggest when the other shops are open, the owner of each business gets to decide on opening times. You can’t keep a business open longer than 12 hours (18 for the shop), but 6 hours is the shortest. The hotel is open 24 hours a day, but the banquet hall isn’t. Remember, the longer your business is open, the higher the cost. And shorter hours means less time to make the money.


Human characters that do not run the business can step in at any time just to take a peak or use the business just like they can to the shops on Main Street. Most of the villagers that visit the businesses are not villagers you have in town. In order to attract out-of-town villagers, the best attraction to build is a hotel.

Traditional Mode

Just like mayoral features, running an attraction is exclusive to Sandbox Mode only. If you’re playing on Traditional Mode, all three of these businesses are missing. This is true on all tiers of Traditional Mode. The next three chapters won’t have information on Traditional Mode differences since none of these attractions are in Traditional Mode.

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